![](https://pro2-bar-s3-cdn-cf.myportfolio.com/d56a2125ec22a828b893a341316067ad/14aa09f5-25a4-4f35-adb3-bee7952dd910_rw_1920.jpg?h=e469519dd3f4df4c6dbd233f0a32ee20)
Moodboards
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d56a2125ec22a828b893a341316067ad/02dbc460-53bd-47b7-abe4-501aa332f384_rw_1920.jpg?h=3aaf2d32f9ee0878b581a41acdbc9483)
Illustrative research
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/d56a2125ec22a828b893a341316067ad/88fe997f-bdcf-449b-bdbb-23c7e196957b_rw_1920.jpg?h=de1a5f5a67d2e29d0c0356140950aeb0)
The rooster became the inspiration for the range. The style was developed across many ingredients
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d56a2125ec22a828b893a341316067ad/a5ff560e-fdd2-4c71-8fac-d5082295ab0d_rw_3840.jpg?h=3d7b3d402b40161890623276ee62ab83)
Over 70 works were commissioned from illustrator Soosh
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d56a2125ec22a828b893a341316067ad/4bc74610-f882-4141-bb65-0a945503d6a9_rw_3840.jpg?h=68ff74b4b26e23210e3b2d044c5fbd9d)
Over 250 lines at launch, from sandwiches to...
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d56a2125ec22a828b893a341316067ad/59fec71c-4660-4b57-a997-d25936850ec1_rw_3840.jpg?h=30c17a25f1f00dc3f15dd6d2422f2e20)
... salads, crisps and orange juice