Progression of the design development stages of the branding. From an initial pencil drawing of the 1 numeral, to the final approved layout. A highly immersive team project with 600 lines to prepare for launch in a matter of months. When fellow designer Sue Low discovered illustrator Paul Wearing’s wonderful single continuous line drawings, I skilfully integrated these into the design creating a strong, impactful and versatile approach.
Range concept
Range concept development integrating Paul Wearing’s illustrations
Approved design and photography
Art direction of photography
