Progression of the design development stages of the branding. From an initial pencil drawing of the 1 numeral, to the final approved layout. A highly immersive team project with 600 lines to prepare for launch in a matter of months. When fellow designer Sue Low discovered illustrator Paul Wearing’s wonderful single continuous line drawings, I skilfully integrated these into the design creating a strong, impactful and versatile approach. 

Range concept

Range concept development integrating Paul Wearing’s illustrations

Approved design and photography

Art direction of photography

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