Project overview:
To design an appropriate, achievable, corporate look and feel for the 400 hectare site of the Waitrose Farm on the Leckford Estate nestled in the rolling hills of north Hampshire and a new farm shop. An end to end project to include signage, print, packaging, environmental and online touch points.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/d56a2125ec22a828b893a341316067ad/db407a8d-9ff8-4a5e-aa76-20d15bbfe36a_rw_1920.jpg?h=0151b0204940cccb7f46ff92808554b5)
Typography and branding research
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/d56a2125ec22a828b893a341316067ad/d85cdbe8-075e-4962-9801-0d3651da031c_rw_3840.jpg?h=6ec24af98e1e3f80b0c1d6eace394cbf)
Colour ways for print, interior and exterior design
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d56a2125ec22a828b893a341316067ad/759ca78e-c752-456b-a8bc-caaede9f96b4_rw_3840.jpg?h=030de3d9945b0aa8164438697683b721)
Custom font
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d56a2125ec22a828b893a341316067ad/5efb768e-0c5e-4342-839c-ca46a6624592_rw_3840.jpg?h=d93ffda5fa463c60a10d8dbe2770c5d1)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d56a2125ec22a828b893a341316067ad/0377a211-f978-473e-a8f1-0c0a09a5d7b7_rw_1920.jpg?h=964fa4636529e6d67ffd99afd22e049c)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d56a2125ec22a828b893a341316067ad/26b089eb-8499-42c8-9290-4eec31d9e5ad_rw_3840.jpg?h=2093304763104491ec4f2b90e9bd6c7f)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/d56a2125ec22a828b893a341316067ad/3bb09b51-a9bd-455e-9ba0-15f84a44cf65_rw_3840.jpg?h=3b8f5e6a520a1367d4c75573e6ddcb2d)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d56a2125ec22a828b893a341316067ad/4ae9c033-5a42-4884-915a-d827f0e1a7ac_rw_3840.jpg?h=17dcf50a821dbc30ed13628acf2b1171)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d56a2125ec22a828b893a341316067ad/0e0ced31-c190-4629-8dcf-ae6f3e3bc825_rw_3840.jpg?h=c2f5d282de5b897ef9637f07c940a473)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d56a2125ec22a828b893a341316067ad/27e33077-b6f5-4d52-9261-31ca82c47029_rw_3840.jpg?h=c2018db5131a99d4dc0b30f2a154e7cd)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d56a2125ec22a828b893a341316067ad/24ee8ca5-f369-4093-8b3f-84cc7ce550ae_rw_3840.jpg?h=a4cfd24266feb9decf96f518bc071558)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d56a2125ec22a828b893a341316067ad/c3161574-f628-4145-8019-64554703187d_rw_3840.jpg?h=8723fe6513821808f9f05c9b994396ee)